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Gym - Instagram Setter

Turn Instagram DM inquiries into booked gym class appointments automatically.

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Campaign Concept

Platform: Instagram Direct Messages
Hook: “DM us START to claim your free first class”
Goal: Qualify leads and book them into introductory fitness classes

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Why Instagram for Gyms?

  • High engagement platform for fitness content
  • Visual content drives interest
  • DM automation handles inquiries 24/7
  • Converts social followers into paying members

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Configuration Overview

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Platform Setup

  1. Connect Instagram Business Account to Callgency AI
  2. Create chat agent with Instagram integration
  3. Set trigger word: “START” or “FREE CLASS”

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Prompt Structure

The agent should:
  • Greet enthusiastically
  • Ask about fitness goals
  • Recommend appropriate class type
  • Gather contact information
  • Book into class schedule
  • Confirm booking details

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Example Flow

User: START

Bot: Hey! 🎉 Welcome to [GYM_NAME]! So excited you want to try 
     us out. What motivated you to reach out?

User: Want to get back in shape

Bot: Love it! Do you have any specific fitness goals in mind, 
     or just looking to try it out?

User: Looking to build strength

Bot: Perfect! We have Upper and Lower Strength classes. Which 
     sounds better to you?

User: Upper body

Bot: Great choice! I'd recommend our Upper Strength class on 
     Monday. What time works best - we have morning and evening slots?

User: Evening

Bot: Awesome! We have 4:45pm, 5:35pm, and 6:30pm. Which suits you?

User: 5:35pm

Bot: Perfect! I just need your name, email, and phone number to 
     get you booked.

User: Sarah Jones, [email protected], 555-1234

Bot: [books class]
     You're all set Sarah! See you Monday at 5:35pm for Upper Strength. 
     Bring a towel and water bottle. Our studio manager will give you a 
     quick tour when you arrive! 💪

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Required Tools

  • Find or Create Contact: Add to GoHighLevel CRM
  • Book Appointment: Connect to class booking calendar
  • Get Current Time: Help with scheduling

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Trigger Setup

Method 1: Keyword Trigger
  • Set trigger word: “START”
  • Agent only activates when user sends “START”
  • Perfect for Instagram Story CTAs
Method 2: Auto-Activate
  • Agent responds to all DMs
  • Useful for always-on support
  • May need quiet hours setting

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Instagram Marketing Tips

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Story Call-to-Actions

“Want to try your first class FREE? DM us START 👇“

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Reel Hooks

“Free class for new members - just DM me START to claim yours”

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Post Captions

“Ready to start your fitness journey? DM START to book your free intro class”

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Best Practices

  • Keep responses energetic and emoji-friendly (it’s Instagram!)
  • Match the platform’s casual tone
  • Respond quickly (Instagram users expect fast replies)
  • Include class details (what to bring, what to wear)
  • Send confirmation follow-up 24 hours before class

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Common Questions to Handle

  • “How much is membership after the free class?”
  • “What should I wear?”
  • “I’m a complete beginner, is that okay?”
  • “Can I bring a friend?”
  • “Where are you located?”

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Next Steps